Lisda Qotrunnada N.P (H54150017)
Departement of Sharia Economics Sciences ( www.economi.fem.ipb.ac.id )
Faculty of Economics and Management ( www.fem.ipb.ac.id )
Bogor Agricultural University ( www.ipb.ac.id )
Kuliah Perilaku Konsumen IKK233 ( Consumer Behavior Class )
Departement of Family and Consumer Sciences (www.ikk.fema.ipb.ac.id )
College of Human Ecology ( www.fema.ipb.ac.id )
Bogor Agricultural University ( www.ipb.ac.id )
Prof Dr Ir UJANG SUMARWAN. M.Sc
( www.sumarwan.staff.ipb.ac.id, www.ujangsumarwan.blog.mb.ipb.ac.id, sumarwan@mb.ipb.ac.id )
Dr. Ir. Lilik Noor Yuliati, MF SA
Dr. Ir. Megawati Simanjuntak, M S
Ir. Retnaningsih, M S
Ir. Md Djamaludding, M Sc
Ujang Sumarwan. 2011. Perilaku Konsumen : Teori dan Penerapannya dalam Pemasaran. Jakarta: PT Ghalia Indonesia
Resume Pertemuan 1: Model Keputusan Konsumen dan Motivasi Konsumen (Kamis Siang)
What do you know about consumers?consumers are people, customers, users, users, buyers, decision makers, attitude, motivation, profit and much more. Consumer behavior is the behavior of every person as a consumer to
choose what is desired or not good shaped goods or services that aims to
maximize utility.
Sumarwan (2010) says "From several definitions that have been available we can conclude the behavior is all activities, actions, and processes that are doing the action before buying, when buying, using, products and services after doing the things above or wave activities ". The meaning of Suwarman (2010) says "From the above definition, it can be concluded that consumer behavior is all activities, actions, and psychological processes that encourage these actions before buying, when to buy, use, spend your products and services after doing things I can conclude that consumer behavior is all activities using products or services and activities evaluated it.So the producer must know the behavior of the consumer because it is important from all business activities.
=> Consumer Behavior ModsThat is all the activities, actions and psychological processes that drive such an action. This can take the form of buying and finding information.
=> Dimensions of Consumer Behaviora. How did he get it?b. How is it, eating it?c. How is it, eliminating the residual consumption or the part that is not in consumption?
=> Maslow's needs theorywhere this maslow theory describes in pyramid form on the basis of:1. Self Actualization (success, power)2. Ego needs (status, confidence, price)3. Social Needs (respected, friends, belonging)4. Safety Needs (protection, regulation uu)5. Physiology needs (food, air, sex)
# it can be concluded that in this maslow theory, to reach to the very top point does not have to strengthen or pass the point beneath it. Because when we have reached the point of Self-actualization we do not necessarily have a sense of security in running something, and vice versa when we are still at the point of Physiology we even already have a very good confidence.
Sumarwan (2010) says "From several definitions that have been available we can conclude the behavior is all activities, actions, and processes that are doing the action before buying, when buying, using, products and services after doing the things above or wave activities ". The meaning of Suwarman (2010) says "From the above definition, it can be concluded that consumer behavior is all activities, actions, and psychological processes that encourage these actions before buying, when to buy, use, spend your products and services after doing things I can conclude that consumer behavior is all activities using products or services and activities evaluated it.So the producer must know the behavior of the consumer because it is important from all business activities.
=> Consumer Behavior ModsThat is all the activities, actions and psychological processes that drive such an action. This can take the form of buying and finding information.
=> Dimensions of Consumer Behaviora. How did he get it?b. How is it, eating it?c. How is it, eliminating the residual consumption or the part that is not in consumption?
=> Maslow's needs theorywhere this maslow theory describes in pyramid form on the basis of:1. Self Actualization (success, power)2. Ego needs (status, confidence, price)3. Social Needs (respected, friends, belonging)4. Safety Needs (protection, regulation uu)5. Physiology needs (food, air, sex)
# it can be concluded that in this maslow theory, to reach to the very top point does not have to strengthen or pass the point beneath it. Because when we have reached the point of Self-actualization we do not necessarily have a sense of security in running something, and vice versa when we are still at the point of Physiology we even already have a very good confidence.
Upload, Wednesday 13 September 2017
